The power and elegance of a wild animal in the instant when it pounces on its prey. Soul of motion has always been mentioned with the introduction of each allnew model. Mazdas evolved design language for the firstever cx30 as mazdas design language has evolved to express a new form of elegance rooted in japanese aesthetics, mazdas designers focused on creating an suv design that transcends the segment. Although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a new design language called kodo that mr. Industrial bookshelf rustic industrial vintage living room. Were here to help with any automotive needs you may have. Apr 21, 2011 kodo was the creation of ikuo maeda, mazdas design chief, who took over in 2009 and whose father, matasaburo maeda, was also a designer for mazda. And thats exactly where we looked for inspiration with our stunning new kodo design. Discover mazda s stylish, sporty range, configure your dream mazda car and book a test drive today. Thats the ultimate goal of mazda s soul of motion design. While these sentences appear at first glance to describe the closing paragraphs of a romance novel, they are actually the words mazda uses to describe its unique kodo design language. The hatchback concept shows the development of mazdas kodo design language. The 2017 cx5s kodo styling has been updated to match the rest of the mazda lineup. Mazdas allnew design language is called kodo soul of motion, which will drive the marques design direction for the next five years, or more on the stand, you will see two.
The new grille, inbuilt light tubes, fivepointed radiator and twisted tension surfaces reflect a dramatic new design direction. When mazda started to reboot their lineup of cars, the phrase kodo. Building on the sleek beauty of our shinari and takeri concepts, which were the first to feature our kodo design theme, the allnew mazda6 further symbolizes mazdas distinctive power, agility and resilience. Soul of motion creating a sense of motion, even at a standstillthats the essence of mazda s kodo. Mazdas current design concept is called kodo design, and to tell you the truth, it was a long and winding road to find the right name. Soul of motion creating a sense of motion, even at a standstillthats the essence of mazdas kodo. Soul of motion is the design language that mazda used to create their new attractive lineup, such as the allnew cx5. Maeda tells me that a car capable of expressing life beyond its form and shape can stimulate creativity and imagination of those who look at the car.
Mazdas kodo soul of motion design language has been a hallmark for the brand ever since the shinari concept first made its appearance more than half a decade ago. Aug 26, 2014 mazda will stick with its kodo design language for the foreseeable future, with the nextgeneration mx5 roadster and cx9 suv the next models to feature the companys current look. Kodo soul of motion design intricately blends dynamism and emotional appeal, evoking an intelligent, dignified and spirited poise. Mazda shinari is a 4door, 4seat, sports coupe and a pure expression of the new design theme, kodo soul of motion, in its idealized form. Mazdas kodo soul of motion design language is now seven years old, so say hello to the mazda vision coupe, featuring the next generation kodo design. Mazda s current design concept is called kodo design, and to tell you the truth, it was a long and winding road to find the right name.
It exhibits an exquisite blend of mazda designs refined sensibilities and fine italian craftsmanship backed by a long tradition of furniture making. It represents a dignified tension and finelyhoned balance of strength and beauty. Allnew mazda 6 revealed skyactiv tech, kodo design. The 2 is also proof of just how elastic the kodo design language is. The 3 debuts an evolution of mazdas kodo design language, which simplifies the. Skyactiv technology, kodo design language prominent in mazda3. Nov 02, 2017 the vision coupe represents mazdas design vision for nextgeneration models. The mazda kodo design language wants to awaken a wild instinct to want to drive this machine while generating a finelyhoned sense of tension with a quality feel that conveys depth and sophistication. Chief designer gives us a walkaround of the 2017 mazda cx5. In the facebook live video below, montousse says the evolutionary changes were made to push the brand toward a. Mazda is opening a new chapter in their book of design exploration. Mazda is closing the door on the nagare design language and opening up the design expression called kodo soul of motion. Mercedesbenz style and rodenstock presented the design studies. Mazda is the design star of the japanese car world.
Along with recently announced models, such as the release of the 2018 mazda6 and the upcoming 2019 mazda cx3, theres plenty more in store. Mazdas next generation kodo design sculpting with light introduced in 2010, mazdas unique kodo design philosophy and its ability to breathe vitality into the car has been the driving force behind the multiple awardwinning styling of the current mazda range. Mazda uses its soul of motion design language on furniture. Oct 25, 2017 mazdas kodo soul of motion design language has been a hallmark for the brand ever since the shinari concept first made its appearance more than half a decade ago. Within the flowing 4door coupe configuration the strikingly beautiful silhouette gives stirring visual expression to the vehicles high performance, while the sculpted athletic form is free of all fussy or unnecessary elements, a key factor in mazdas. Kodo soul of motionthroughout its history, mazda design has explored various forms that depict motion. It embodies styling cues from earlier concepts and, along with the mazda3 compact car, is on. Kodo design goes racing get the latest car news, car. Thats the ultimate goal of mazdas soul of motion design.
Mazdas design secrets revealed mazda vehicles of late are recognized for their stunning design, scooping up numerous international awards in the process. The word kodo roughly translates to soul of motion. Mazda took the wraps off two concept cars at the tokyo motor show 2017. Kodo design mar 20, 2015 mazda has three keywords which describe kodo. Mazda of lodi is a mazda dealership located near lodi new jersey. The chair was a challenge for maedas team, but ultimately one that provided valuable insight in understanding mazdas future design direction. The speed form featured is a sculptural exploration done by the designers at mazda to realize this vision. Soul of motion our obsession to create beautiful vehicles is expressed through the next evolution of our design language called kodo. Oct 30, 2017 the kai concept, like the vision coupe, was created with mazdas kodo design language. Car as art kodo soul of motion design philosophy inside mazda. The design language began with the 2010 shinari concept and made it to production lines on the cx5 redesign. May 22, 2011 although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a new design language called kodo that mr. The shinari is the first concept car to feature mazdas kodo soul of motion design language, which aims to capture the essence of movement.
Apr 15, 2015 mazda kodo design showcases bike and sofa at milan design week 2015 images courtesy of mazda. Mazda s excellent small car, the 2, has gone a bit upmarket. Building on the sleek beauty of our shinari and takeri concepts, which were the first to feature our kodo design theme, the allnew mazda6 further symbolizes mazda s distinctive power, agility and resilience. Click here for more information about kodos soul of motion design language. This concept car exploits mazda s latest manipulation of mazda s design language kodo soul of motion and is fully equipped with mazda s breakthrough skyactiv technology, ultimate efficiency for a vehicle without hybrid technologies. Apr 12, 20 mazdas new kodo chair is designed to bottle its car styling in the. Mar 12, 2018 we take a close look at mazdas latest interpretation of its kodo design language, shown at the 2018 geneva motor show on the vision coupe and kai concepts with insights from kevin rice, design. Mazda s kodo soul of motion design language was first introduced in 2010 with the debut of the mazda cx5. Mazda designers abandon nagare, embrace kodo the new. The fourdoor, fourseat sports coupe was released 2010. Of course, even if the chair never makes it to production you can still purchase a kodoinspired piece. The kodo design language that the current crop of mazda cars and suvs use is stunning in its own right. The mazda kai concept is a stunning 5door hatch to inspire. That starts with an alluring design that conveys soul and personality.
The new colour will debut on the allnew mazda cx5, on sale in new zealand in early 2017, before being rolled out to new and existing models. Kodo, which means form with soul, is said to embody the qualities of speed, tension and allure. At mazda, we simply cannot help but do things differently its in our nature. We take a close look at mazdas latest interpretation of its kodo design language, shown at the 2018 geneva motor show on the vision coupe and kai concepts with insights from kevin rice, design. Mazda will even throw in a skyactiv engine, body, and chassis to boot. Mazda kai concept link comment one of two beautiful concept designs that mazda brought to the 2017 tokyo motor show, the kai to pushes the limits of mazdas excellent kodo design language, and is more than likely the muse for the nextgen mazda3 5door. Mazda shinari showcases several new design elements that will carry forward into production, and represents the first initiative by mazda design to express kodo soul of motion. It allows designers to imbue each model with its own personality while staying true to a unifying theme. Cars are our canvas, and every one we make begs to be driven. Mazda uses its soul of motion design language on furniture speed form, car.
Mazda design is obsessed with the ultimate form of beauty the artistic forms that can only be shaped by the power and precision of human hands. The 2019 mazda3 introduces the next evolution of the brands kodo design language, and future designs will emphasize cleanness, according to mazdas yasutake tsuchida. What is it that makes mazdas kodo design so unique. Our new kodo soul of motion design language abounds with graceful, yet energetic, lines. Each and every car in our lineup is made to appeal to the senses, and design is the language we use to communicate that. The mazda kai concept compact hatchback makes its global debut at the tokyo motor show. The mazda vision coupe perfectly embodies the elegant and refined atmosphere that is the target of nextgeneration mazda design. Apr 21, 2015 the sofa by kodo concept is a collaborative effort between mazda designers and italian furniture makers. Kodo design was introduced in 2010, and was first featured on the mazda cx5. The mazda6exclusive alloy wheels look better, wear better and most of all handle better, with less vibration and greater resistance to twisting forces. Thats the essence of the ultimate motion form envisioned by mazda. The kai concept and vision coupe both hit the shows floor and won us over with some staggering beauty.
Like the effects of wind or the flow or water, kodo is a unique expression of power and beauty seen in instantaneous motion at the very moment motion begins. The evolution of kodo design through concept cars inside. The design language aims to breathe life and art into vehicle design, transferring the heart and soul of the artist into. The shinari is the first concept car to feature mazda s kodo soul of motion design language, which aims to capture the essence of movement. Kodo is a design philosophy that, instead of just shaping metal mass, envisions the process as breathing. The japanese brands now familiar design aesthetic was first seen on the shinari concept from the 2010 milan motor show, before making its debut in production.
Sep 23, 2015 in recent years, mazda has redesigned nearly its entire lineup of vehicles, giving them a fresh look through the kodo design language, and a range of fuelefficient skyactiv engines. Since then, the full mazda lineup has adopted the design language, all the way from mx5 miata to the cx9. This philosophy was brought to mazda by ikuo maeda, the executive officer and general manager of the design division of mazda. In the past several years, mazda has designed its new vehicles with a few key focuses skyactiv technology and the kodo design language. In recent years, this has been fused with the graceful beauty found in. Mazda develops new exterior body colour, soul red crystal, to.
Mazda motor corporation has developed a new exterior body colour, soul red crystal, to symbolize its kodosoul of motion design. Mazdas next generation kodo design sculpting with light. Mazda takeri a concept of mazda s next generation cd saloon made its world debut at the 2011 tokyo motor show. The underlying design philosophy for the next generation of mazda cars is adding the power and beauty that one sees in the instantaneous movement of animals or humans. The design language aims to breathe life and art into vehicle design, transferring the heart and soul of. Soul of motion design is our philosophy of breathing life and personality into our cars. The allnew 2014 mazda3 was unveiled in dramatic fashion recently, as the our bestselling compact car is poised to continue its success in the segment. It was the brainchild of ikuo maeda, who wanted a brandled design perspective for the whole company. Now available in three versions instead of four, the gt is the top of the range and pushes well into the kind of price territory that could buy you a bigger car. Mazdas kodo soul of motion design language was first introduced in 2010 with the debut of the mazda cx5. Discover mazdas stylish, sporty range, configure your dream mazda car and book a test drive today. Kodo design the soul of motion mazda official website. Throughout its history mazda design has explored various forms that depict motion.
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